The term web design can be relatively vague especially to a beginner. Web design is the process of creating a website that encompasses different features like layouts, colors, graphics, fonts, and text placement. A website comes into existence when these elements are brought together. How well you bring these elements together determines how ergonomic or user friendly your site will be. First, you need a plan.

A beginner’s masterplan in web design

Define your objectives

The first thing to do when designing a new website is to have a plan. Ideally, this lets you understand what it is you want to achieve. If you are not sure about what you need to achieve, brainstorming or consulting some experts will help make your objectives clearer.

Understand your clientele

You might have this covered when designing your objectives. Nevertheless, understanding who will visit your site will affect every aspect of the design process. Here, you need to understand the demographics of your clientele and pay close attention to how your visitors will be using the site. It’s all about them, not you.

Have an identity

Part of the design process requires you to brand your site. Ideally, the best way to go about this is to understand what your brand represents, and in doing so, pay close attention to how you want to express your brand. Make sure your identity fits your personality and character.


With your objectives clear, a better understanding of your clients, and you already have an identity, you need to get these ideas on board and encapsulate them with a motivating design. A good design should be responsive, easy to use, and one that leads visitors to the desired result.

All does not end when the design is complete. You need to keep looking at possible areas of concern and do some fine-tuning. Continuous upgrades will make your website better and improve your odds of achieving your primary objectives.